The fast-food burger is an ode to fake cheese, white bread, condiments, and a salty slab of generic cow. No bovine bliss here. And so the genius (or insidiousness) of the Impossible Food folks is not that they’ve created something that tastes like beef — they haven’t — it’s that they’ve taken discrete ingredients from the natural environment and transformed them to mimic the artificial awesomeness (or awfulness) of American processed food.